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Internet Mogul Is a Media Mess
THE PR VERDICT: “D” (PR Problematic) for internet mogul Sean Parker. Sean Parker, co-founder of the groundbreaking music sharing service Napster and first president of Facebook, is by many accounts a...
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Uber Overboard, Underhanded In Its Marketing?
THE PR VERDICT: “D” (PR Problematic) for ride-request app Uber in Seattle. Uber has upended the car-for-hire and ridesharing business with its location-aware ride-requesting app and cashless...
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Steamed Facebook CEO Complains to President Obama
THE PR VERDICT: “B” (Good Show) for Mark Zuckerberg. Facebook CEO Mark Zuckerberg has had just about enough of the government meddling with his website and spying on his users. So last week he called a...
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Airbnb Fights XXX Party’s Bad PR
THE PR VERDICT: “B” (Good Show) for Airbnb. An amusing story about a man who inadvertently rented out his apartment for an orgy via popular website Airbnb is anything but funny for the company....
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The PRV Report Card: This Week’s Winners & Losers
PR WINNER OF THE WEEK: “A” (PR PERFECT) to the Overland High School girls soccer team in Aurora, CO, for a stirring show of solidarity. Last week, referees barred one Muslim player on the team, Samah...
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OkCupid Hits the PR Target
THE PR VERDICT: “B” (Good Show) for dating website OkCupid. OkCupid’s arrow was on the mark. The online dating site made headlines this week for its clever slam of Brandon Eich, the new CEO at software...
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Bottom Line? It’s Not Always About the Bottom Line
THE PR VERDICT: “B” (Good Show) to Mozilla. When Brendan Eich stepped down from his position as chief executive of software company Mozilla last week, the general assumption was that his personal...
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Tech VC Plays Nice with Anarchist Group
THE PR VERDICT: “B” (Good Show) for Google venture capitalist Kevin Rose. The class warfare clashes between San Francisco’s tech-nauts and tech-nots continued this weekend with a protest outside the...
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Baker vs Mouse: Baker Wins
THE PR VERDICT: “B” (Good Show) to bakery owner and cronut creator Dominque Ansel. The “I’m mad as hell and I’m not going to take it anymore” PR strategy is a tough one to pull off, but it sometimes...
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Rapper Macklemore’s Costume Called Anti-Semitic
THE PR VERDICT: “D” (PR Problematic) for rapper Macklemore. Does no one remember the lesson hard-learned by fashion designer John Galliano, taken to task after wearing Jewish dress in a mocking...
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